Kerrang Cover Analysis


Kerrang Cover Analysis

The name of the magazine, Kerrang, is a main element to the magazine. Its font style has effects added to it, with the lines to look like broken glass. With also a spattered rusted effect. The name is an onomatopoeia, like the sound of an electric guitar.
The publisher for this magazine is Baur Media; they also publish the magazine “Q”. The publisher media company have another interest in media by TV; they too own 50% stake in the British television company Box Television, the other half owned by Channel 4.

The magazine is released weekly and costs £2.20. Kerrang reaches out to a lot of people; anyone between the ages of 14 to 24 may have an interest in it and has at least heard of it. The magazine has its own website link:
www.kerrang.com. For the magazine, the target audience is important as it consists of a large variety and range of people, mostly round the ages of 14 to 24 but also anyone interested in Rock, Metal or Heavy Metal. It targets male and female as music is universal and as a magazine, it tries to appeal to as many people as is its objective.
The main front cover has a main image of The Bronx, the main colour scheme on the front cover match the clothing they are wearing to give a professional look. The band themselves are directly looking at you to give a sense that they are drawn to you. The image takes up the entire space on the front cover and everything else such as pictures are layered on top with a slight angle adjustment and borders.
The images are taken inside the magazine to highlight major artists to the audience. There are three banners also, at the bottom, showing a list of other bands included in the magazine. Underneath the main band to highlight there location on tour and at the top there is another one that is a main topic too. The typeface/font is almost exactly the same through out the front cover and on a majority of the main and sub titles, with the characters all bold and capitals. The bold and caps gives everything a loud explosive feel to the magazine. Colour scheme occasionally changes on the front cover but mainly uses red, yellow, black and white. The broken glass effect on the title gives a basic impression to show heavy music, and is normally white in the magazine but can vary sometimes. A bar code is on the front of the magazine for retailers to scan and gives another effect to a typical magazine. The appearance of the magazine looks professional with it having some pictures on angles the layers of banners and titles, gives a good effect on the genre of Rock.

Posted by oliver-duff | at 01:45

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